Aim: The research of the range of vitamins for hair, nails and skin on the Ukrainian pharmaceutical market. Materials and Methods: The market research of vitamins for hair, nails and skin in Ukraine covers an analysis of demand, main manufacturers, competitive environment and consumer preferences. The also observes the pricing trends, distribution channels, and the impact of economic factors on consumer demand. When performing the tasks of the work, the following methods were used: bibliographic, graphic, marketing research, analytical-comparative, mathematical, systematization and generalization. Results: According to the results of a marketing analysis of the nomenclature of vitamin remedies for hair, nails and skin in domestic pharmacies, it was found that the specific gravity of medicines (drugs) is only 8.3%, and dietary supplements (DD) – 91.7%. Among the dosage forms are dominated capsules (50.8%) and tablets (46.7%). According to the results of the distribution of vitamin remedies producing take the lead such countries as the USA (37.5%), Ukraine (23.3%) and Germany (9.2%). An assessment of the level of physical and economic availability of vitamin remedies for hair, nails and skin for the population proves that these remedies are quite affordable – they are widely represented in the assortment of pharmacies throughout Ukraine, but differ significantly in price. Conclusions: Based on the analysis of scientific publications was studied the influence of vitamins on the condition of the hair, nails and skin, was conducted a marketing study of the vitamin remedies on the Ukrainian pharmaceutical market, was analyzed the availability for consumers of vitamin remedies for hair, nails and skin.